Twenty individuals braved Zoom fatigue on February 20, 2021 to discuss the ways in which they could collaborate to build a sustainable fashion industry together. They represented some leading names in the niche space occupied by fashion brands trying to be ethical, including Swara — Voice of Women, Tamarind Chutney, Conserve India, AltMat, and Kosha Travel Wear. In this piece we look back on our first ever SUSS Circle.

Last year, we took a break to gather information and re-evaluate our mission and priorities (like almost everyone else caught off-guard by the pandemic-induced lockdown). We spoke to several of our…


When the country went into lockdown to contain the spread of the novel coronavirus in March 2020, it quickly became clear that every aspect of our social and economic lives would have to be reimagined — including physical shopping experiences, that ceased overnight. Against this backdrop, highly stylized photographs of pre-loved clothing started appearing with increased frequency on Instagram’s Explore section in India. Almost a year later, ‘thrifting’ has entered the mainstream for a new generation of shoppers, looking to mitigate the damning effects of fast fashion. Covered extensively by publications like , , and , thrifting has…


Somebody posted about their newly thrifted shoes, and that vintage printed shirt on social media. Also, that pretty yellow dress… which is Secondhand! It got you wondering because not everyone has a Goodwill store around the corner, definitely not in India. So, you did a bit of digging and came across a few online thrift stores on Instagram, then a few more and a few more, and the cycle never ended.

In the last couple of months of 2020, we witnessed the rise of small business owners and their virtual thrift stores. With the pandemic causing a lot of businesses…


Google searches for “how to live a sustainable lifestyle” increased by 4,550% in the 90 days leading up to Earth Day (20th April) in 2020. There are so many tips out there on leading a “sustainable lifestyle.” And sometimes it’s confusing. Our community member, Tanvi Saraiya, breaks down an evergreen Japanese concept called “Mottainai” (which literally means what a waste in Japanese) and how it can serve as the single guiding principle in our everyday decisions.

For years, I have been obsessed with traditional and modern Japanese textiles and crafts. …


These are truly trying times. In the midst of COVID-19 and the ensuing economic recession, sustainability faces a big challenge: single-use plastics seem to be making a comeback. With fears of contamination and the transmission of a novel coronavirus, the demand for disposable gloves, masks, and cleaning agents is surging. In this blog post, guest writer and community member, Gauri Sindhu, explores the extent of the problem and how we can still avoid single-use plastics at an individual level.

Illustration by Muskaan Gupta

The Sustainability Crisis

For those of us trying to reduce our waste, we now see our cupboards piling with sanitizers, wipes, takeaway food containers…


A large part of the Indian fashion industry comprises artisans and craft communities rich with heritage, culture, unique skills, and community learning. Their true value and potential have often been unrecognized by our markets, leaving them in vulnerable situations. The call for fair trade with these communities has been gaining momentum since a few years but still has a long way to go.

Fair trade as a movement aims to help producers in developing countries achieve sustainable and equitable employment.

As the pandemic hit, artisans became even more vulnerable as they lie at the bottom of the fashion supply chain…


In this blog post, Bhavana, a community member reflects on how she used her free time during COVID-19 to declutter Saris that don’t bring her joy and form a stronger emotional attachment with the ones that do. We hope you can take these learnings and apply them to not just saris, but other garments as well.

The advent of COVID-19 has made some of us busier than before — working from home, studying extra, finishing projects, managing domestic duties, or taking care of children. But even amidst this busy-ness, we also seem to have some time on our side. I…


In this blog post our SUSS community member, Prakriti Rajvanshi, talks about how she planned an eco-friendly wedding for her sister. In light of Covid-19, many weddings are off, we’ve heard some crazy stories of Zoom weddings, and in cities such as Delhi weddings with upto 50 people are now allowed. This in itself, seems to be a sustainable move in terms of not taxing our resources today. But what does tomorrow have in store? What would weddings with social distancing norms look like? Would the wedding market shrink or grow? …


Many of our community members at run small businesses. They’re entrepreneurs who chose to start sustainable fashion businesses because they want to change the fashion industry from the inside, for good. Trying to run a business with purpose and sustainability at its core, is itself a humongous, complex task.

As COVID-19 takes an unprecedented toll on our lives and businesses, we turn to them and ask — “How are you coping?” “What is at the top of your mind right now?” “What lessons can others draw from your company?”, and above all “How can small businesses build resilience?”

In…


At we want to bring you insights from building a sustainable fashion community in India. What sustainable fashion even means in the Indian context and ask difficult questions as part of a wider global community. Today, let’s talk about a new way of life that maybe emerging in the time of Covid-19.

4 April 2020: A never before seen sight, ducks spotted on a main road in Delhi amidst a nationwide lockdown.

On the evening of 28th March 2020 in Delhi, India, a SUSS team call is in progress, amid a nationwide lockdown. In the background some birds chirp. Definitely more than usual. We joke about repeating clothes at home since there is no one to see us. And…

SUSS

A community and movement to start conversations, build collaborations, and inspire action on sustainable fashion. Homegrown in India.

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